National Grocery
Whole Foods, Sprouts, regional natural chains. Premium hydration set.
COCO LOVE Back to deckMARKETING, RETAIL &
Investor Strategy · Category Expansion
MARKETING, RETAIL &
CATEGORY EXPANSION.
Scaling Coco Love through national retail growth, consumer demand generation, and category innovation — anchored by the launch of Chocolate Coconut Water.
0+
Retail doors
FY27E national footprint
$0M
FY26 target
$15–20M realistic range
$0M+
FY27 upside
Scale opportunity
0%
Repeat rate
Within 30 days
01 · Retail Expansion Strategy
A national retail ecosystem.
Six interlocking channels — grocery, mass, hospitality, fitness, foodservice, and enterprise — compounding shelf presence into category leadership.
Mass & Convenience
Walmart velocity proof unlocking national mass + c-store rollouts.
Hospitality & Hotels
Premium F&B, mini-bar, resort + lifestyle hotel partnerships.
Fitness & Wellness
Equinox, boutique studios, recovery lounges, hydration bars.
Foodservice & Distributors
UNFI, KeHE, DSDs — national coverage compounding velocity.
Enterprise Accounts
Airlines, stadiums, corporate wellness. Strategic exposure.
Retail door growth
320 → 5,200 doors
+1,525% by 2027E
Walmart velocity
YoY weekly sell-out
+302%
Regions live
Multi-state coverage
12 → 48
Hospitality groups
Premium hotel partners
8+
Distributor reach
UNFI, KeHE, regional DSDs
National
02 · Revenue Growth Objectives
Multi-channel revenue acceleration.
Retail + Amazon + DTC layered with hospitality and enterprise creates compounding growth and durable margin expansion.
$0.0M
Quarterly velocity
Q4'25 retail sell-through
0%
Walmart YoY
Weekly sell-out growth
0%
Gross margin
FY26 target average
0.0x
Velocity lift
vs. category average
Revenue trajectory
$6M → $112M FY27E
18× growth
FY26 channel mix
6 revenue streams
03 · Marketing Strategy
Culture-led demand engine.
Lifestyle positioning, creator culture, experiential trial, and always-on performance — engineered to convert attention into shelf velocity.
Viral social storytelling
Tropical editorial + short-form on TikTok, Reels, Shorts.
User-generated content
Branded hashtag programs and authentic ambassador reach.
Creator & athlete network
120+ creators across wellness, sport, food, and travel.
Experiential & sampling
Pop-ups, festivals, retail demos that convert trial.
Event sponsorships
Run clubs, surf, padel, F1 hospitality, music festivals.
Always-on performance
Meta, TikTok, Amazon DSP — conversion + retargeting flywheel.
#Influencer#UGC#Sampling#Trade shows#Athlete partners#Festivals#Hospitality PR#Retail activations#Wellness creators#TikTok Shop#Community#Lifestyle
04 · Category Innovation Launch
Introducing Chocolate Coconut Water.
Reimagining chocolate milk for the modern health-conscious consumer — a dairy-free, functionally hydrating, better-for-you beverage that bridges hydration and indulgence.
Dairy-freeElectrolytesLow sugarPlant-basedRecoveryFamily
Dairy-free alternative
Plant-based chocolate beverage for lactose-conscious households.
Functional hydration
Natural electrolytes from coconut water — built for recovery.
Lower sugar profile
Better-for-you indulgence vs. traditional chocolate milk.
Athletic recovery
Post-workout rehydration with the indulgence of chocolate.
School & family appeal
Mass household relevance — kids, parents, lunchboxes.
Line extension platform
Protein, collagen, adaptogen variants on the innovation roadmap.
Category positioning
Built to win across three categories.
vs. Traditional chocolate milk
Coco Love advantage
- Dairy-free
- Lower sugar
- Functional electrolytes
Legacy category
- High sugar
- Dairy-dependent
- No hydration claim
vs. Functional recovery drinks
Coco Love advantage
- Indulgent flavor
- Real coconut water base
- Mass-market appeal
Legacy category
- Clinical taste
- Synthetic formulations
- Niche audience
vs. Plant-based beverages
Coco Love advantage
- Better hydration profile
- Premium positioning
- Category innovation
Legacy category
- Commoditized
- Often high sugar
- Limited differentiation
$0B
Chocolate beverage TAM
Global category, growing
0.0%
Coconut water CAGR
Through 2030
0%
Consumers
Want better-for-you indulgence
Go-to-market timeline
Four phases to category leadership.
Q1 2026
Innovation reveal
Trade show debut, founder PR push, retailer line review presentations.
Phase 1
Q2 2026
Retail seeding
Limited regional rollout — fitness, wellness, premium grocery.
Phase 2
Q3 2026
National activation
Mass retail expansion with creator + sampling campaigns.
Phase 3
Q4 2026
Category leadership
Holiday push, family marketing, line extension reveal.
Phase 4
05 · Investor Takeaway
Coco Love is a multi-category functional beverage platform — not just a coconut water company.
Strategically positioned to scale through retail expansion, innovative product development, and modern consumer marketing.
National retail brand
Velocity-proven, distributor-scaled.
Culturally relevant
Lifestyle, creator, and community led.
Scalable platform
Multi-channel, multi-category, multi-occasion.
Category disruptor
Chocolate Coconut Water opens a new lane.
Ready to scale
From hydration to category leadership.