Grocery
Whole Foods, Sprouts, regional natural grocers. Premium set placement.
1,200+ doors
COCO LOVE Back to deckMARKETING &
Strategy · Marketing & Retail Growth
MARKETING &
RETAIL GROWTH
Building a category-defining coconut water brand through retail expansion, strategic marketing, and consumer demand generation.
$0.0M
2026 revenue
Multi-channel run-rate
0+
Retail doors
FY26 target
0.0x
Velocity lift
Repeat purchase rate
0%
Gross margin
FY26 average
01 · Retail Expansion
Regional traction → national rollout.
A multi-channel retail ecosystem, anchored by Walmart velocity proof and a distributor footprint that compounds shelf presence into category leadership.
Mass & Convenience
Walmart proof-of-velocity unlocking national mass and c-store rollouts.
Walmart +302% YoY
Hospitality
Hotels, resorts, premium F&B and mini-bar programs.
8 hotel groups
Fitness
Equinox, boutique studios, recovery lounges. Active lifestyle adoption.
300+ clubs targeted
Wellness & Spa
Med-spas, integrative clinics, hydration bars — function-led venues.
High-margin set
Distributors
UNFI, KeHE & regional DSDs. Network coverage = velocity at scale.
National coverage
Retail door growth
320 → 5,200 doors
+1,525% by 2027E
Phase 1 · 2024
Regional proof
Florida + Southeast. 320 doors. Repeat rate validation.
Phase 2 · 2025
Multi-region
Walmart + natural grocery. Distributor onboarding. 740 doors.
Phase 3 · 2026
National rollout
Mass + c-store + hospitality. 2,400+ doors. Brand activation engine live.
Phase 4 · 2027
Category leadership
5,000+ doors. Foodservice scale. International pilots.
02 · Revenue Growth
Multi-channel revenue acceleration.
Layered revenue streams compound velocity — retail scale, Amazon margins, hospitality exposure, and selective enterprise upside.
2026 revenue mix
$53.5M projected
6 channels
Retail (grocery + mass)
Primary scale engine. National rollout via distributors.
Amazon & DTC
Subscription + brand storefront. High-margin recurring revenue.
Hospitality / Foodservice
Hotels, airlines, premium F&B. Strategic brand exposure.
Enterprise / private label
Selective partnerships. Asset utilization upside.
CAC
$4.20
Blended across channels
LTV
$68
12-mo repeat behavior
Repeat rate
62%
Within 30 days
03 · Marketing Engine
Culture-led demand generation.
A modern, always-on marketing system blending creator culture, experiential trial, and premium investor-grade brand craft.
Social storytelling
Tropical, sun-soaked editorial paired with viral short-form on TikTok, Reels, and Shorts.
User-generated content
Branded hashtag programs and ambassador kits driving authentic reach.
Creator network
120+ paid creators across wellness, fitness, food, and travel verticals.
Experiential & sampling
Pop-ups, festivals, retail demos, and in-store activations driving trial.
Athlete & event partnerships
Run clubs, padel, surf, yoga, F1 hospitality — premium sport adjacencies.
Always-on performance
Meta, TikTok, and Amazon DSP for conversion + retargeting flywheel.
2026 campaign calendar
Three tentpole moments.
Always-on performance underneath
Spring 2026
Sip Tropical
National sampling tour + creator drops across 18 cities.
Summer 2026
Hydrate with Love
Athlete-led wellness campaign tied to retail activations.
Fall 2026
Coco Sundown
Hospitality + lifestyle PR push with hotel partner collabs.
#Influencer#UGC#Sampling#Trade shows#Athlete partners#Festivals#Hospitality PR#Retail activations#Wellness creators#TikTok Shop
04 · Consumer Demand & Brand
Premium, functional, loved.
Coco Love is not a beverage line — it's a lifestyle and retail growth platform built for the better-for-you generation.
Never from concentrate
Pure, single-origin coconut water — taste-led.
No sugar added
Clean label. Better-for-you positioning.
Functional hydration
Electrolytes + nutrients for active lifestyles.
Sustainably sourced
Traceable farms. Responsible packaging roadmap.
Premium
Aspirational, design-led, beverage as accessory.
Functional
Performance, recovery, daily hydration.
Community-driven
Lifestyle, love, shared identity — cocofriends.
Ready to scale
A scalable lifestyle & retail platform.